TRAINING
AND DEVELOPMENT
Channel
Marketing
Maximizing
Results
Effective
channel marketing involves maintenance and constant flux in
activities and relationships. The dynamics of market and
sales opportunities are magnified as organizations partner
to capture market share through partnering. Continued
success and growth become the glue that bind the
relationships together and frustration at lost opportunity
and fouled up communication tear them apart.
Planning,
organization, presentation, sales analysis and skills, and
communication are key elements to effective channel
marketing.
Planning...
• Brings focus and commitment to objectives
• Provides the measurements to evaluate activities and results
• Defines responsibilities
Organization...
• Creates timelines
• Defines deadlines
• Identifies resources needed and available
Presentation...
• Provides leadership
• Creates momentum
• Conveys the guiding messages
Sales
analysis and skills...
• Capitalize on opportunities
• Contribute to timelines and priorities
• Bring the results necessary for continued success
Communication...
• Allows interaction
• Solves and heads-off disagreements
• Empowers resources
Learn
the skills, nuances, and information necessary for success:
-
Evaluate
current channel resources.
Determining area of needs and issues that need
resolution.
-
Prioritize
an action plan and build the cooperation from partners
to implement.
Identify and address internal critical actions to
maximize the return from an investment in the
partnership.
INSTRUCTOR:
JEFFREY HANSLER For a .pdf version of this page
click
here. |
