Turn
the Other Cheek
It’s
all about selling
By
Jeffrey Hansler, CSP
Effective
sales is effective communication. Effective
communication is an on going process of interaction.
There are lessons in every aspect of an interaction.
Lessons that are as current today as they were 2000 years
ago.
One
of the lessons with regards to communication is how to
handle an aggressive action from someone with whom you are
communicating. One suggested response is, "If
someone strikes you, offer the other cheek".
Although, such a response may seem counter to achieving your
goals, you may be surprised at the powerful impact
non-protective communication will have in your life.
As
you develop your communication abilities, you will begin to
understand the intentions of communication. The
majority of the time, people operate with intentions that
are open and straightforward. However, at times intentions
are misrepresented.
As
you develop your communication skills, you will have an
ability to respond by defending yourself, neutralizing their
intentions, or overpowering their intentions. These three
actions drag you into "game playing"
communication.
The
problem with reacting in a "defensive" manner is
you begin to attract people that enjoy operating in that
mode. You are then faced with the choice to continue
operating in that mode or adopt a non-protective
communication style.
If
you choose to adopt a non-protective communication style,
you will begin to attract people who operate openly at all
levels. Surrounded by such people you will be able to
be freely interactive and thus develop even greater
perceptions.
Sure,
you may lose a few points or some money on a deal because
someone took advantage of your openness, but the majority of
your dealings will be very productive and enjoyable.
"Turning
the other cheek" is not a lesson meant for the weak or
the ignorant, it is meant for those who have a choice of
actions. By taking an open non-protective position,
you are not just doing others a favor; you are doing
yourself a favor. Monetarily, you will be giving
pennies and attracting wealth beyond imagination.
#
# # # #
Jeffrey
Hansler is a professional speaker, author, and consultant.
He is a frequent speaker at association events and is the
author of Sell Little Red Hen! Sell! He can be reached at jhansler@oxfordco.com.
Click
here for a .pdf version of this page
Click
here to access our article request form to secure
permission to use or reprint this article
©
2004 Jeffrey Hansler All rights reserved |
