Hyper-Speed
Sales Results
Strong
basics to build success
By
Jeffrey Hansler, CSP
Ask
most business owners when they need it, and the answer
“Yesterday!” shouldn’t come as a surprise. Why should
their response to increasing sales be any different? So
without further introduction here are five tips to immediate
sales increases.
1.
Clean things up! Whether it’s a store or how everyone is
dressing, today is a great day to step back and find ways to
spit and polish: be it the store, the warehouse, sales
skills or a shirt. Here’s why:
-
it’s
a positive activity - and action is important
-
it
renews commitment
-
it’s
something that is fully in your control and you are
guaranteed a win
-
it
signals change - positive change
2.
Ask questions! Questions about improving service, fulfilling
needs, and increasing sales should be asked by everyone at
the company to everyone: other employees, ex-customers,
current customers, prospects - you name it. Here’s why:
-
it
gets everyone involved
-
everyone
has ideas and opinions and sales may go up just because
someone asked
-
that
magical idea may be sparked that acted on provides
increased sales and margins
3.
Listen to the answers and take immediate action! These two
activities separate a successful business from a failing
business in this fast paced environment. Better to make
mistakes on your feet than be passed by sitting in a corner.
Here’s why:
4.
Start listening to audio tapes in the car or your office;
tapes on management, sales, customer service, time
management ... Here’s why:
-
new
ideas will be stimulated
-
visions
will be clarified
-
new
objectives will be outlined
5.
Link your convictions (you can call them passions or purpose
or vision) to what you do and help employees to link their
convictions to the results you want them to have in your
organization. The single biggest difference between a
failing venture and a successful venture is the feeling of a
conviction - a passionate vision. If it doesn’t exist in
your business - get it now or sell out. Today, there are
more opportunities for making a buck than ever before - as
an owner or as an employee. How do you choose from all
the opportunities? Find your conviction. Every business has
difficult areas that must be dealt with. Only if there is a
deep conviction of a purpose can one get through those times
- this is the one rule which must always be followed if a
business is to succeed. If you’re not sure of your deep
convicition, start with Tip #1 and clean-up whatever vision
you have - and immediately begin searching inside yourself
until you find the one that will really provide you the
desire to win.
#
# # # #
Jeffrey
Hansler is a professional speaker, author, and consultant.
He is a frequent speaker at association events and is the
author of Sell Little Red Hen! Sell! He can be reached at jhansler@oxfordco.com.
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2004 Jeffrey Hansler All rights reserved |
