OXFORD
COMPANY 2008 INNOVATION ADVENTURE
Innovation Adventure Program
The Oxford Company Innovation Adventure is designed to immerse you in
the excitement of exploring the worlds of business
innovation and the sea. The mission is to offer you
authentic learning experiences that change your perspective,
create fundamental paradigm shifts and steer you toward a
new business horizon. The uniqueness of the Innovation
Adventure lies in the relationship of scuba diving skills to
the study of business solutions, innovation, perspective and
leadership. What does business innovation have to do with
scuba diving? Learn
more>>
As a business leader, you know that in today’s world,
innovation challenges the status quo, everything you thought
you knew about competition and what it takes to gain
strategic advantage. Companies fight for competitive
advantage, battle over market share and struggle for
differentiation. Head-to-head competition only creates a sea
of rivals fighting over a shrinking profit pool.
Today’s
leading companies succeed not by battling competitors but by
creating "blue oceans” of uncontested market space
eager for business growth. Such strategic initiatives,
called “value innovations,” create powerful leaps in
value—for your company and your client—and unleash new
demand that renders rivals ineffective.
During
the Innovation Adventure, you will experience
face-to-face relevant classroom learning on business
innovation, change and leadership. Two certified-diving
instructors will provide a comprehensive entry-level scuba
diving program that uses academic and hands-on pool
instruction. You will also take part in an expedition to the
Aquarium of the Pacific for a private reception, dinner and
backstage tour. To make your experience truly remarkable,
you will participate in a diving excursion off the coast of
Catalina Island, one of the top 10 dive spots in the world,
concluding with a final review of the business strategies
learned.
At
the Innovation Adventure, you will:
- Discuss
"value innovations" and how they apply to your
business in the promotional products industry
- Identify
the top three catalysts of innovation
- Discover
a systematic approach to making the competition
irrelevant
- Explore
a proven analytical framework and the tools to create
and capture blue oceans eager for business growth
- Examine
the six principles that every company can use to
successfully formulate and execute blue ocean strategies
- Use
the unique experiences created by unfamiliar elements of
scuba diving and the underwater world to discover how to
apply innovation principles and strategies and create
your own blue oceans of uncontested market space
The Innovation Adventure is your first stop to discover
successful business innovation principles while discovering
the ocean’s wonders.
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